Watchtower commercial
"Love Builds Happy Families" on TV

by Rado Vleugel

Don't be surprised when you see a Watchtower commercial while watching your favorite channel!

The Watchtower commercial starts off with a mother checking on her son, who can't sleep. The young boy is upset and has a drawing in his hand depicting the World Trade center attacks. The mother comforts her child by reading the Scriptures. The narrator of the commercial tells that in these troubling times, you should take the time to talk to your children. The audience can call a toll free number for further information.

The radio was used extensively in the 1920's and 1930's by the Watchtower Society. By 1933 the Society was using 403 radio stations to broadcast its message. Later this was replaced by house to house visits. Is it because Jehovah's Witnesses aren't as active in their preaching work as they used to be that they are returning to this old habit by using the television?

The fact that the commercial is about taking care of children could also indicate that the Public Affairs Office of Jehovah's Witnesses tries to divert the attention from the recent sexual child abuse cases among the Witnesses.

Click here to watch the commercial on the Authorized Site of the Office of Public Information of Jehovah's Witnesses.